Wealth Pillar #1: How You Do Anything Is How You Do Everything

How Black D*cK changed my life and made me $2500/week when I was 14 years old.

When I was 14 years old, I had my first job as a telemarketer.

Yes, those annoying people that cold call you asking if you want to buy random crap.

That was me.

I was selling window, siding, and roof installations.

I didn’t love the job, but it was the only job I could get.

I couldn’t land a more legit teenage job since I had problems with my immigration from Iran but that’s a whole other story.

My first day on the job, I was handed a call sheet with a list of names and numbers I had to cold call and sell my home contracting services to.

The first name on the list:

BLACK D*CK

The call sheet put the last name of the person first without a comma.

I'm dead serious.

So I called Mr. Black D*ck (no I didn’t actually call him that on the phone lol).

And within 5 seconds he cursed me out, saying all cold callers are bottom of the barrel losers who need to jump off a building.

Then he hung up.

I was shocked.

I never had anyone yell at me with such anger and passion before.

And at 14 years old, this wasn’t exactly what I had in mind for my first job.

But I was desperate to make this job work because my single mom and I needed the money to survive.

So I called the next guy on the call log…

And the next guy…

And the next guy….

I probably called 50 guys my first day - each one telling me to F off and get a “real job.”

I was getting discouraged.

But I knew there was big money to be made here because other telemarketers around me were making thousands per month.

I knew the problem wasn’t the product I was selling.

The problem was me.

My approach to selling simply wasn’t good enough.I needed to change my entire approach from the ground up.

My old approach to selling was pretty basic.

I would:

1. Call the prospect
2. Once someone picked up, I would say something along the lines of “Hi, my name is PJ, I am from US Remodeling, we're in your neighborhood doing free estimates and would like to stop by to do an estimate on your house. Are you free Tuesday or Thursday for us to stop by?"
3. ....

Actually, there wasn’t really a step 3.

99% of the time, people would either hang up without saying anything or call me every 4 letter word in the book and then hang up.

Here’s the new approach I took to selling that changed everything.

Hacking Human Selfishness For Profit

It finally occurred to me.

Everyone is selfish.

No one wants to be bothered by a cold caller.

That is unless…

Unless the cold caller truly had something the other person wanted.

So I tweaked my sales script which went something like this:

“Hey buddy, my name is PJ, I am a friend of your neighbor John who lives at 456 XYZ Street. Do you have 5 seconds to speak with me briefly?"

The person would reply yes or no.

Then I’d say:

“I'm a contractor in the local area and when my guys were replacing John's roof they found a lot of hail damage. Has anyone inspected your roof for hail before?”

80% of the time they’d say no and I’d offer a free inspection, which they took.

I then went on to explain how I was able to get John's roof replaced for free by insurance and get other parts of his house upgraded on the insurance's dime as well.

See what I did there?

Every single aspect of my pitch was about the prospect.

• Avoiding the pain of having a hail damaged roof that might cost him a lot of money in the future. 
• A free consultation.
• Getting everything fixed for free by the insurance company.

When I switched to this type of pitch, my life changed forever.

I went from making $10/hour to $2500/week at 14 years old.

This was more money than what my mom or even my manager was making.

So what am I trying to say?

That you should get into cold calling to make $10k a month?

Not exactly.

Despite being damn good at my job at such a young age, I still hated the job.

Cold calling is mentally draining.

But I did it because I had to do it to survive and help my family.

More importantly, my experience as a telemarketer taught me…

“How you do anything is how you do everything” 

I live and die by this rule.

Everything you do reveals who you are at your core.

If your house is a mess, then your work/business life is likely a mess.

If you’re rude to waiters, then you’re likely rude to your coworkers or customers.

If you litter, chances are you're willing to cross ethical lines to make more money.

That's why I always commit to excellence, no matter what it is I'm doing

And I get it, life ain’t fair.

But you have to learn to play the hand you’re dealt, no matter how bad it is.

I was born in Iran during the middle of the Iran-Iraq war. 

Let me tell you…not a great time to be born. 

But my mom and I were able to flee to Paris and eventually to Los Angeles where I started my telemarketing job.

If I continued to half-ass my job as a telemarketer (a job I hated), I wouldn’t have anywhere near the level of success I have today.

That means no exotic cars, no 5-figure luxury watches, no dream home in Florida.

And my mom would probably still be working (luckily I was able to retire her at a very early age)

In the end of the day, everything worked out.

But only because I committed to excellence in every single thing I did.

In Summary

• How you do anything is how you do everything. Don’t half-ass any task just because you think you can get away with it. Trying to cut corners in anything will lead to you cutting corners in all aspects of your life.

• Commit to everything with excellence. Even if you’re working a crappy job you hate. See it as an opportunity to learn how to do things the right way.
• Not every job you hold has to be about passion or purpose, but you still have to commit to excellence.
• Everything is connected. If it wasn’t for my telemarketing job at 14, I wouldn’t have developed the work ethic to build multiple multi-million dollar businesses. 

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DISCLAIMER: The results stated above are my personal results. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have over 20 years experience in business, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please do not continue.